Crocs has launched “Share the Joy,” its festive campaign led by actor and brand ambassador Rashmika Mandanna, aimed at celebrating individuality and comfort during Diwali.

Produced by Kulfi Collective, the film captures the lighter side of festive preparations. Rashmika is shown in the middle of Diwali chaos—half-finished décor, empty walls, and mounting stress. She gathers her friends and creators—John, Yashraj, Akshara, Kunal, Noharika, and Laxmi—to join in the fun and turn the chaos into joy.

The spotlight shines on Classic Crocs Clogs with blingy metallic Jibbitz™ charms that bring festive flair while staying true to the brand’s comfort-first philosophy. These designs seamlessly fit into modern festive wardrobes, proving that footwear doesn’t need to sacrifice personality for tradition.

“Festivals are all about genuine moments,” said Yann Le Bozec, Head of Crocs International Marketing. “This campaign highlights how Crocs products add fun and expression to these experiences.”

Akshat Gupt, Co-founder & CCO of Kulfi Collective, added: “Instead of the perfect picture of Diwali, we chose to show the real moments—messy, joyful, and full of laughter. Crocs became an authentic part of that story.”

With new silhouettes like the Bae Velvet Clog and Crush Clog Plush Plum, Crocs gives consumers a fresh way to elevate their festive style. The 360° campaign spans digital, social, and retail platforms.